Guide shoppers to the right products.
AI-powered guided selling for enterprise ecommerce.
Why enterprise ecommerce teams choose Cartful.
Product finder quizzes that guide every shopper to the right product.
Build no-code quiz experiences with full merchandising control. The rules your team writes decide what gets recommended across dedicated quiz pages, collection micro-quizzes, and PDP modules.
Learn more about Studio Guided Selling
AI on every product page that tells each shopper whether it is right for them.
Shoppers tap a few chips to declare their context and get a brand-voiced verdict. When the product is not the right fit, Affinity points them to a better match from your catalog, with the reason.
Make your catalog legible to the AI agents your customers now shop with.
Generate structured suitability content from your rule library so agents like ChatGPT, Gemini, and Perplexity represent your products accurately, on your pages and in your feeds.
Learn more about Agentic Training
“The skin quiz has been a tremendous success. We were anticipating a lift in conversion rate, but the increase in AOV and new email collection provided us with an ROI we were not expecting. Kudos to the Cartful team for helping us craft an experience perfect for our shoppers!”
Sam Koch
SVP Growth & E-Commerce, OSEA Malibu
How it works: from first question to first insight.
Build your guided experience.
Use Studio's visual editor to create questions, branching logic, and flows. No code required. AI-assisted drafting helps you move fast.
Set the rules. Control the outcomes.
Choose your recommendation approach: scoring, rules-based matching, or decision trees. Then layer on merchandising guardrails like eligibility, exclusions, and boosting.
Launch it anywhere on your site.
Drop a snippet on a PDP, collection page, landing page, or dedicated quiz page. Cartful matches your site's styling so it feels native.
Optimize with real data.
Track the full funnel: starts, drop-offs, completions, product clicks. A/B test and iterate. Push zero-party data to Klaviyo, GA4, Meta, and more.
“Cartful has helped us launch several finders in a short period, each proving to be more successful than the next. The team is beyond approachable, friendly, and supportive.”
Spencer Rudin
Director of eCommerce, Shiseido & Clé de Peau Beauté
Guided selling, tailored to your category.
Skincare
Routine building, multi-need scoring, and sensitivity guardrails for catalogs where every product needs context.
Explore skincare
Electronics
Translate spec-heavy catalogs into confident choices, with compatibility rules and accessory bundling built in.
Explore electronics
Pets
The shopper isn't the end user. Guided selling that bridges the expertise gap and gets the recommendation right for the animal.
Explore pets
Beauty
Shade matching, look building, and fragrance discovery. Three guided selling problems that each need a different approach.
Explore beauty
Home Goods
Where functional requirements meet personal style. Product finders for flooring, rugs, lighting, and furniture.
Explore home goods
Technical Apparel
Fit, activity, and fabric performance create real choice paralysis. Finders that narrow without oversimplifying.
Explore technical apparel
Sporting Goods
Cut through spec overload across footwear, fitness equipment, and apparel with flows that translate jargon into clarity.
Explore sporting goods
Don't take our word for it.
Ecommerce Experience Manager
Chante B.
Unparalleled Customer Service and a Seamless Cartful Studio Experience
Cartful are truly fantastic partners, and what really sets them apart is their outstanding customer service. The team is friendly, highly knowledgeable and always quick to jump in whenever we need support.
Ecommerce Content and Merchandising
Verified User
Perfect Match Finder with Unmatched Support
I really appreciate the support and interaction with the Cartful team, it's unmatched. The team is helpful and professional, always available, and their tool is adaptable and configurable.
Associate Manager, E-Commerce
Verified User in Cosmetics
Great Team, Quick Updates, and User-Friendly Navigation
Great team to work with. Quick updates and easy, user-friendly navigation.
Built for enterprise trust requirements.
SOC 2 Type II certified
No PII stored by default
EU data residency
No IP or device IDs stored
See Cartful in action
Get a live walkthrough tailored to your catalog.